VP Member Experience and Event Marketing | Aircraft Owners & Pilots Association

Frederick, Maryland, Summary :   Reporting to the Senior Vice President of Media and Marketing, the Vice President of Member Experience and Event Marketing is responsible for engaging key audiences and growing membership by creating and managing a coordinated strategy between the member acquisition, member retention, and events teams. The Vice President will work with internal and external partners to develop and optimize member products and benefits to maximize the value proposition of AOPA membership.  
The Vice President of Member Experience and Event Marketing has overall responsibility for the member acquisition, member experience (retention), outreach and events, and product marketing teams – including goals, budgets, and people management. As a key member of the leadership team, the Vice President will help drive the vision and strategy for the organization and play a major role in accelerating its growth.  
Primary Responsibilities:  

Grow the AOPA membership base by developing and managing AOPA’s member acquisition, member retention, and outreach and events strategy.   
Understand the needs and desires of general aviation pilots in order to inform strategic decisions relating to member experience and outreach.  
Proactively work with aviation and non-aviation partners to aggressively develop new products and benefits that general aviation pilots find valuable.  
Effectively articulate ideas and build cases for growth and change in member experience and outreach and generate organization-wide support for new ideas and processes that require collaboration and teamwork.  
Develop and oversee a strategic growth initiative/plan for AOPA events that creates a higher quality experience for members and vendors, produces additional revenue opportunities for AOPA, and attracts non-member general aviation pilots.  
Determine yearly fiscal requirements and prepare annual budgetary recommendations. Manage all revenues and expenses to budget, realigning priorities when necessary to maintain EBITDA expectations.  
Manage and further develop the team to grow their capabilities as innovative marketers.  
Desired Education, Skills & Experience  

Demonstrated success in growing membership.  
Bachelor’s degree in Marketing or related field, Master’s degree preferred.  
7+ years of related experience, including supervisory/management experience.   
Demonstrates tenacity and willingness to autonomously pioneer where the business can improve.
Able to structure and process qualitative or quantitative data and draw insightful conclusions that inform decision-making and provide insight for leadership decisions.
Ability to focus on key priorities and effectively drive change and improvement on the team. 
Effectively collaborates with other teams, while driving accountability and quality. 
Desire to learn to fly or interest/knowledge in aviation a plus.
Requires 10-20% travel depending on season and event schedule.  

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