Vice President of Communications, Marketing and Planning | Carilion Clinic

  • Full Time
  • Anywhere

Roanoke, Virginia, Carilion Clinic is seeking a new Vice President to lead communications, marketing and planning efforts for the $2.4 billion health system. Specifically, we are looking for a dynamic, results-oriented Vice President who is willing to test new ideas and who is eager to lead the organization in new ways.  
The VP will lead a department of approximately 50 high-performing and highly qualified professionals and be responsible for ensuring all types of communications and marketing activities for the organization are strategic, innovative and of high quality. Experience with agile, consumer-centered digital marketing is required. Expertise in leading the design and development of customer relationship management (CRM) systems is desirable.   
The VP will report directly to the Chief Administrative Office and work closely with the executive team to ensure all facets of communications, marketing and planning promote the organization’s current needs and vision for the future. This position cultivates strong, collaborative relationships with key stakeholder groups to ensure alignment and integration of messages and guides key leadership in doing the same.  
Areas of accountability include:  

Brand management
Content marketing
Creative services (design, A/V)
Crisis communications
Employee communications
Executive and corporate communications, including government affairs support
Market research and planning
Media and public relations
Physician liaison and referral development
Social media
Sponsorships and event planning
Website development  

The successful candidate will add to Carilion’s strong culture. We are a mission-driven organization. Through our employee engagement surveys, we know that staff highly value our mission to improve the health of the communities we serve and live by our core values of Collaboration, Commitment, Compassion, Courage and Curiosity.  
Carilion is nearing the 125th anniversary of its founding, and the organization has grown from a collection of community hospitals to an integrated health care delivery system with a national voice. We serve a diverse geography, including small urban centers, suburban areas and rural communities. Carilion is the largest private employer west of Richmond in Virginia, and therefore plays a significant role in the community’s vitality. Carilion Clinic is a not–for–profit health care organization based in Roanoke, Va. Through our comprehensive network of hospitals, primary and specialty physician practices and other complementary services, we work together to provide quality care close to home for nearly 1 million Virginians. With an enduring commitment to the health of our region, we also seek to advance care through medical education and research, help our community stay healthy and inspire our region to grow stronger.


About Carilion

This is Carilion Clinic … An organization where innovation happens, collaboration is expected and ideas are valued. A not-for-profit, mission-driven health system built on progress and partnerships. A courageous team that is always learning, never discouraged and forever curious. Headquartered in Roanoke, Va., you will find a robust system of award winning hospitals, Level 1 and 3 trauma centers, Level 3 NICU, Institute of Orthopedics and Neurosciences, multi-specialty physician practices, and The Virginia Tech Carilion School of Medicine and Research Institute. Carilion is where you can make your own path, make new discoveries and, most importantly, make a difference. Here, in a place where the air is clean, people are kind and life is good. Make your tomorrow with us.

Requisition Number:  134300  Employment Status:  Full time  Location:  213 McClanahan  Shift:  Day  Shift Details:  Monday through Friday, 8am to 5pm. Additional hours as needed. Recruiter:  DAVID L NIVEN  Recruiter Phone:  540-983-4057  Recruiter Email: For more information, contact the HR Service Center at 1-800-599-2537.

Carilion Total Rewards
What matters to you is important to us—like benefits, rewards, and resources to improve your life. Carilion understands the importance of prioritizing your well-being to help you develop and thrive. When you make your tomorrow with us, we’ll enhance your potential to realize the best in yourself. Below are benefits available to you when you join Carilion:

Employer Funded Pension Plan, vested after five years (Voluntary 403B)
Comprehensive Medical, Dental, & Vision Benefits
Flexible Work Arrangements/Schedules
Remote Work Options
Paid Time Off (accrued from day one)
Onsite fitness studios and discounts to our Carilion Wellness centers
Access to our health and wellness app, Virgin Pulse
Discounts on childcare
Continued education and training

Find more about Carilion Clinic’s benefits by vising our Total Rewards Page. Equal Opportunity Employer Minorities/Females/Protected Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity Carilion Clinic is a drug-free workplace.

Minimum Qualifications

Education:  Master’s degree in health care, business or related field required.  Experience:  Ten (10) years demonstrating progressively responsible leadership experience roles required. Leadership experience in a healthcare setting strongly preferred.   Other Minimum Qualifications:  Proactive strategic planner with highly focused project management skills, analytical ability, good judgment and strong operational focus. Must be a well-organized and self-directed individual. Must relate to people at all organizational levels and possess excellent communication skills. Serves as a mentor; excellent facilitation and conflict resolution skills. Experience in leadership of teams or projects beyond a departmental level required. Proficient computer skills required. 


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