Product Marketing Specialist

Later is looking for a creative and strategic product marketer to join our remote, global marketing team. Later is the the #1 Instagram marketing platform, with over 2 million users worldwide, and we are looking for someone to own our product marketing, position our product and features, and help our customers understand the many features and intrinsic value of Later.We’re looking for someone who understands Instagram marketing and can communicate the value that both Later and Instagram bring to small businesses. As the Product Marketing Specialist, you would be responsible for onboarding emails, product releases, landing pages, and corresponding with the product team. As we’re a growing startup, you’ll be able to wear multiple hats as you both create strategy and execute it with your superb copywriting and project management skills.As the Product Marketing Specialist, your goal would be to help our users adopt Later and then move them through the funnel to purchase. Later is a freemium product and we rely on marketing to convert our customers, instead of a sales team. You should have previous experience with product marketing, be knowledgeable about our industry and competitive landscape, and be confident with positioning both new and existing Later platforms and features.In addition, you’ll monitor our market, competitors, and the technology trends impacting how consumer brands use visuals and social media to reach their customers.The Later HQ is located in Vancouver, Canada, but you will will be joining a remote global marketing team of 10, so we’re looking for someone that work autonomously but also great at team communication.