Cambridge, Massachusetts, Cambridge Mobile Telematics (CMT) is the world’s largest telematics service provider. Its mission is to make the world’s roads and drivers safer. The company’s AI-driven platform, DriveWell®, gathers sensor data from millions of IoT devices — including smartphones, proprietary Tags, connected vehicles, dashcams, and third-party devices — and fuses them with contextual data to create a unified view of vehicle and driver behavior. Companies from personal and commercial auto insurance, automotive, rideshare, smart cities, wireless, financial services, and family safety industries use insights from CMT’s platform to power their risk assessment, safety, claims, and driver improvement programs. Headquartered in Cambridge, MA, with offices in Budapest, Chennai, Seattle, and Tokyo, CMT serves millions of people through 80 programs in 18 countries, including 21 of the top 25 US auto insurers.
The Director of Product Marketing is a critical and high-profile role reporting to the Senior Director of Marketing. You will be responsible for the positioning, messaging, and go-to-market strategy for all CMT’s products and services. You’ll own product packaging and pricing. You’ll inspire our customers, Sales team, and partners with captivating content, tools, and programs. And over time, you’ll build a Product Marketing team that is in the top 25 on Sharebird and PMA.
Market Research – Acquire and possess in-depth knowledge of our target markets, segments, buyer personas, competitors, and partners via hard-hitting primary and secondary market research. Educate the company on market requirements, trends, and competitor capabilities.
Positioning & Messaging – Use complete independent judgment and discretion to create the story of our products and services. Be best friends with our prospects and customers, identify their challenges, and articulate the value CMT’s capabilities and solutions bring to them. Develop compelling positioning and differentiation and express it through drool-worthy copy, presentations, programs, and sales & marketing tools.
Packaging & Pricing – Understand customer willingness to pay and competitive pricing strategies. Create the packaging and pricing for our products and services in collaboration with our product team. Implement pricing, proposal, and contracting procedures with Sales, Revenue Operations, and Finance.
Go-to-Market Strategy – Define and own the go-to-market strategy and tactics for all products and services. Develop integrated marketing plans in collaboration with Product, Marketing, and Sales. Launch new products and services and generate market lift-off for them.
Sales Enablement – Create and deliver compelling sales programs, tools, and training to Sales and partners. Support our sales and marketing efforts as a thought leader and subject matter expert, participating at all phases of the buyer’s journey. Deliver educational and inspiring presentations at industry, customer, press, partner, and analyst meetings.
Team Building – Hire top talent and build a product marketing team that is the envy of our industry. Train your team to ensure excellence in processes, tools, and tactics. Implement and manage effective product marketing routines and communications.
Complete any additional tasks that may arise
Masters with 10+ years of experience, or PhD with 8+ years of experience, or equivalent experience
5+ years SaaS product marketing experience supporting high-value, complex, enterprise sales
5+ years building and leading a high-performing team of individual product marketing contributors and/or managers
Track record of leading product marketing strategy and programs for multiple products and markets for the same company
Excellence in all of the responsibilities listed above
Elite verbal, written, storytelling, and visual communication prowess – you will be asked to provide samples
BA or BS degree (MBA preferred)
Based locally to Cambridge, MA with the ability to commute to and work in the office as needed
Competitive salary based on skills and experience
Equity in the form of RSUs or stock options
Comprehensive benefits (Medical, Dental, Vision, matching 401k)
Life insurance (Basic & AD&D)
Unlimited Paid Time Off (Vacation, sick days & public holidays)
Short-term & long-term disability
Work from home depending on role and responsibilities
Flexible scheduling options depending on role and responsibilities
Feel great working to solve a serious problem (improving road safety)
Have fun at our frequent team outings
Volunteer at local organizations
Extensive wellness program including gym memberships, fitness reimbursement, and a comprehensive employee assistant program.
CMT will do all that is possible to support our employees and create a positive work environment for all!
Commitment to Diversity and Inclusion:
At CMT, we are intensifying our commitment to provide opportunities and career growth to the underrepresented. We are focused on creating an inclusive work environment that encourages a diversity of background and thought to produce the best products and services within our industry.
CMT is an equal-opportunity employer and strives to create an inclusive and diverse environment that enriches our employees’ lives in and outside of work. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability state. CMT is headquartered in Cambridge MA. To learn more, visit www.cmtelematics.com and follow us on Twitter @cmtelematics.
To apply, please visit the following URL:https://jobs.marketinghire.com/jobs/rss/17733990/director-of-product-marketing→